How To Add A Branded Content Partner On Facebook

1. four. 2019

Whether you work as an independent blogger or as a marketing professional in a large international visitor, introducing your brand to the world at large can be a challenge.

In recent years, social media platforms take spiked in popularity due to the sheer level of access available through smartphones and affordable personal computers. In 2018, the number of monthly active Facebook users worldwide exceeded 2.32 billion.

And then if you lot desire to reach a broad audience, it will be a wise determination to focus your marketing efforts on Facebook and peculiarly on branded content creation. Here you lot tin find a step-past-step guide, which will help you to pattern highly-effective branded posts to benefit your business.

What is Facebook branded content and what information technology looks like

Facebook defines branded content as whatever mail service made by celebrities, influencers, or media companies that features a third party production, brand, or sponsor for an exchange of value. The post may contain any type of media such as text, photos, videos, Instant Articles, links, 360 videos or Live videos.

First of all, let'south detect out how branded posts differ from ordinary and sponsored posts. Facebook defines branded content as "a creator or publisher's content that features or is influenced by a business partner for an exchange of value."

Branded posts differ from ordinary and sponsored posts due to the following distinctive features:

"With" + "name of the concern partner'due south page" characterization placed next to the publisher'due south name
"Paid Partnership" characterization placed next to the timestamp (displayed in grayness)
"About the partnership" button

An example of branded content – Screenshot source

If Facebook users click on the "Nearly this partnership" icon, they will run into additional information regarding the content creator and the visitor, which paid for its product promotion.

About this partnership console data – Screenshot source

How to create Branded Facebook Content

Before you are able to create your very get-go Facebook Branded Content, you need to request access to the Branded Content Tool.

Requesting access to Facebook Branded Content

Select the Facebook Folio you lot're requesting access for and click "Transport". Next, you'll get the following pop-up.

Once your asking is approved you will be able to publish a branded content post. To do so, head over to your Facebook Page and in the mail composer, choose the "Tag Sponsor" choice.

Next, make full in your business partner for this post

Marketers that desire to amplify their branded content can now promote information technology. Ensure that the "Allow business partner to heave this post" selection is checked in guild torequite permission to the marketer to heave the postal service. The marketer, from their side, tin utilise Facebook's targeting and custom audiences to reach the correct people. The target audience will see that the postoriginated from the creator, even though the marketer boosted it.

Facebook Branded Content Insights

In order to access insight on the operation of your branded content, you demand to visit the "Insights" tab on your Facebook Page and so choose the "Branded Content" tab from the left-hand menu.

Benefits of Branded Facebook Content

Do you wonder why it'due south so important to create branded posts? You will get a comprehensive answer if you look through the list of benefits, which branded content has:

It'southward not invasive. The properly-designed branded posts don't irritate users as ordinary ads do.
It helps to improve brand loyalty. People genuinely appreciate honest advertising. And they tend to trust brands, which disclose the information regarding their partnership with influencers (content publishers).
It brings better results in the long-run, while Facebook ads help to achieve but brusk-term goals.
It increases achieve and appointment. Content published by influencers gets in a few times more than likes, shares, and comments than the same content posted on the visitor's corporate profile.
It humanizes a brand. Followers kickoff associating their favourite influencers with a brand.

Types of Branded Content

Depending on the preferences of your target audience, yous can create the following types of Facebook branded content:

Photos
Vector images
Music videos
Short films
Infographics
GIF Animations
Memes

Today, photos and videos are the most universal and popular types of branded content. Notwithstanding, if you target Millennials and Generation Z, don't be afraid to diversify your content strategy. Funny memes and hilarious animations may aid you to depict the audience's attention to your brand.

Set Content Standards

The loftier quality of branded content is a must because it represents the quality of the products and services you sell. Yous should set loftier standards of content production and comply with them under whatever circumstances.

For instance, when y'all write a caption, y'all should control its quality in terms of grammar and syntax. Y'all can set a rule to cheque every text for mistakes using proofreading and editing services similar Grammarly.

When it comes to visual content, you lot tin can set a rule to never employ low-resolution photos or gratis, not unique images from the net. Make a hope to utilise only loftier-quality photos from photo stocks like ShutterStock or DepositPhotos.

Introduce a Content Calendar

When it comes to branded content, it's important to craft a strategic plan and pattern a content calendar. It's necessary to decide in accelerate how many posts you lot demand to create a calendar week and a month.

If you publish branded posts too often, your target audience will perceive your content as a spammy. Every bit a result, brand loyalty will turn down.

On the other hand, if y'all publish new posts too seldom, y'all will not be able to achieve high results. So, it's crucial to detect a golden mean and publish content equally often as your followers can eat it.

Use of Content Creation Tools

If you lot don't know how to facilitate content creation process, check the following tools. They volition definitely aid you to cope with challenging tasks.

Biteable. This is a user-friendly video editing tool. Biteable offers a great variety of easy drag and drop templates, which you lot can use for gratis.
iMeme. You tin utilize this software to create funny memes, which volition allow y'all to grab the audition attention immediately.
GIFMaker. Using this tool, yous can catechumen multiple images into GIF animation or video animation just in a few clicks.

Engage with your Audience

The major purpose of branded content is to engage the target audience and to drive curiosity around the product. For this reason, every post should comprise an piece of cake-to-respond question and/or powerful call to action. It helps to kickoff a conversation with the followers and, equally a consequence, to increase the number of comments, likes, and shares.

"Don't brand your branded mail look like a standard ad. Add a personal touch to every post and endeavour to humanise your make message," says Ethan Dunwill, content manager at HotEssayService. Feel free to use pronounces I, you, my , your to make your bulletin sound more personal.

Add together a personal touch to your Branded Post – Screenshot source

In Summary

As you lot can see, y'all don't demand to be a marketing guru to create high-quality branded content. You simply need to follow this guide step by step.

If yous want to promote your brand on Facebook, just practise it! Today is the right fourth dimension to accept the first pace!

Bridgette Hernandez is a content creator at IsAccurate and SupremeDissertations. She is a Master in Anthropology and Digital Marketing. Currently, she is working on a book, which volition help pocket-sized businesses and solopreneurs to promote their products online. Bridgette spends her complimentary fourth dimension playing the guitar, practising yoga, or cooking salubrious sweets.

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